Using Shopify Payments, brands can natively display local currencies for their products without needing currency converters. Shopify Markets provides a simple way for brands to offer local currencies to customers worldwide. Why Aren't Currency Converters Needed with Shopify Markets? You can even decide to enable local currencies in some markets and sell in your primary currency in others, giving you more control over your global sales expansion strategy. If you have Shopify Markets and Shopify Payments available in your country, you can activate local currencies directly from your Markets settings in a few simple steps. How to Enable Local Currency Payments in 2023? If you are interested in learning more about managing multiple Shopify stores, check out this article on our blog. This limitation made it difficult for many brands to expand globally. However, managing multiple stores can be expensive operationally, making it more feasible for brands with considerable volumes in other countries. Could Brands Sell in a Different Currency Without Currency Converters Before the Introduction of Shopify Markets?īefore the introduction of Shopify Markets, brands could set up another Expansion Store and select a different currency as the primary. With just a few clicks, brands can enable this option, and customers can see prices in their local currency - such as Euros - and pay in it too. However, with the introduction of Shopify Markets, activating local currency is now easier than ever. However, the checkout process still required payment in the store's primary currency.įor example, if a European customer visited a shop based in the US, they would see estimated prices in Euros on the product page but be charged in USD during checkout. Currency converters were a partial solution, as they offered a price estimate in the customer's currency on the product page. In fact, according to Shopify, 92% of international visitors prefer this.īefore September 2021, selling in a different currency in the same store wasn't an option for Shopify merchants. It's no secret that international shoppers prefer to browse and buy products in their own currency and prices. So, let's get started! Why Were Currency Converters Useful Before Shopify Markets? From providing an in-depth understanding of local currencies to illustrating practical examples, we cover everything you need to know. We'll demonstrate why currency converters are no longer the best option by comparing their user experience with that of Shopify Markets. This article explores the limitations of currency converters and how to deal effectively with local currencies in Shopify Markets. So, how does this affect currency converter apps when it comes to Shopify's ability to change currency based on location? This sophisticated tool empowers you to personalize your content, product offerings, prices, currencies, languages, and much more, thereby localizing your shopping experiences in different countries or markets with ease.Īs you already know, Shopify Markets enables you to sell products in local currencies. Launched in August 2021, this innovative feature has transformed how Shopify brands approach localization. "Shopify Markets is a cross-border management tool that helps you identify, set up, launch, optimize, and manage your international markets - all from a single store." To begin with, what exactly is Shopify Markets? According to Shopify: However, with the advent of Shopify Markets, is it still imperative to rely on external currency converter apps for localizing shopping experiences in Shopify? Despite the availability of Shopify Markets in 2023, some merchants are still searching for the best currency converter apps.
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